Management Principles
Management Plan

Below, you can find our company's short-, medium-, and long-term plans related to our goals and growth strategies.

Our Vision:
The role we play in society is to make the world a happier place through new entertainment.

To Become the World's

No.1

Digital Entertainment Company


Long-Term Vision:
As a first step toward realizing Our Vision, we will aim to become within the next 10 years.

Aiming to enter the world's top 10 among digital entertainment companies*


*Global digital entertainment business rankings by operating profit (based on the company's own research)

4th Medium-Term Management Plan (FY2025-FY2027)

Laying the foundation for further growth


Qualitative goals

１.Quantitative growth
of the pipelines We will strive to continuously enhance our development structure with an aim to increase earning opportunities and lay the foundation for sustainable growth, while constantly balancing the pipeline between major and middle-class titles.

２.Qualitative growth
of the pipelines We will strive to enhance quality control across our entire portfolio and for each title, raising their quality to AAA standards and improving their competitiveness and brand value.

３.Growth in sales capability We will conduct effective marketing campaigns with an eye on the global market to maximize the revenue generated by each title.


４.Growth in cost efficiency We will enhance cost efficiency through the development structure optimization and the use of generative AI. By making effective use of resources, we will pursue higher profit margins and greater management stability.

Quantitative goals

　　　　　　　　
Three-year cumulative　
Operating profit exceeding 100 billion yen
Single-year
Operating profit of 40 billion yen
Operating profit ratio
Exceeding 30% (Single-year, Three-year cumulative)
Three-year cumulative sales
Exceeding 300 billion yen
Console/PC
Three-year cumulative sales exceeding 30 million units
Online/mobile
Net sales
Sales to grow in stages over three years

Three pillars

１. Strengthening the management base (enhancement of human capital and governance)

Human capital is the foundation that supports the Group in its sustainable growth trajectory. Based on our human resource development policy, we will promote the growth of each and every employee and enhance the competitiveness of the entire organization by formulating and systematically carrying out the three components of our human resource strategy (ensuring a diverse pool of talent with a focus on new graduates; implementing a human resource development system that drives growth; and establishing a workplace environment where employees can work with peace of mind).


We will also continuously strengthen our governance system by appointing outside directors to the Board of Directors to constitute a majority and facilitating the separation of management supervision and implementation. In addition, the Group's asset management will be consolidated into KOEI TECMO CORPORATE FINANCE CO., LTD., which was newly established in April 2025, to enhance governance over investment functions and achieve optimal cash management. Through these initiatives, we will enhance management transparency and improve the quality of decision-making, thereby building a strong foundation for stable and sustainable growth.


２. Business strategy (entertainment business)

We will aim to achieve stable growth by implementing strategies optimized to the characteristics of each business field and the market environment. By strengthening the following four capabilities, we will further strengthen the earnings base for our entertainment business and enhance our presence in the global market.


(1) Capability to create: We will accurately comprehend market needs and create attractive global IPs.

(2) Capability to sell: We will actively enter global markets, including emerging markets, and expand our sales capabilities through marketing enhancement.

(3) Capability to utilize: By applying our IPs in a variety of areas besides games, we will create new earning opportunities.

(4) Capability to support: We will expand our development structure to enhance our pipeline and cost efficiency by improving the capabilities of creators and innovating our production processes using new technologies.


３. Cash allocation (growth-driving investment)

We will aim to further enhance our enterprise value by balancing business expansion through growth-driving investment and stable shareholder returns, specifically focusing on the following measures.

• Growth-driving investment: We will expand our investment in growth-driving items, such as those for the optimization of our development infrastructure and workplace environment, with a focus on human capital.

• Shareholder returns: We will pay dividends in a stable manner, based on our basic policy to achieve a consolidated annual total distribution ratio of 50% or an annual dividend of 50 yen per share. We have consistently upheld this policy since our business integration in 2009 (and even earlier since FY 2006 at Koei Co., Ltd.). We will aim to increase the total amount of dividends through growth in operating profit while continuously ensuring high shareholder returns.


We will strive to increase shareholder returns over the long term, while continuously improving our capital efficiency and profit-generating capability.


For further details of 4th Medium-Term Management Plan, please see below.

Integrated Report 2025 ＞ 【Medium-to-Long-Term Growth Story】Review of the Medium-Term Management Plan, 4th Medium-Term Management Plan

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