KOEI TECMO Ethos
Creativity & Contribution
Contribute to society through the creation of new value instilled within our products and services.
Basic Management Principles
Create the Best Content Available.
Provide the most emotionally-moving experiences to customers through the creation of superior content.
Realize Continual Growth and Profitability.
Create a stable management base from which we can aim for continued growth.
Improve Employee Welfare
Become a vibrant and attractive company through the improvement of our business performance and employee welfare.
Challenge new Business Areas
We will continue to challenge ourselves in realizing that something "new" that will still be of use to society.
The World's #1 Entertainment Content Provider
Long Term Strategies
Develop creative entertainment content in various fields to increase the fan base of KOEI TECMO products across a variety of age ranges.
Expand our intellectual property across a wide range of different areas in order to increase our overall brand image and obtain new fans of our products.
Promote the continued globalization of our overseas sales bases to obtain new overseas fans and increase profitability by reducing costs.
Quality & Satisfaction
Increase customer satisfaction by delivering products of the highest possible quality.