Management Principles
Value Creation at KOEI TECMO

Value Creation Process

　　　　　　　

Four Competitive Advantages Supporting KOEI TECMO

For further details, please see below.

Integrated Report 2025【Koei Tecmo's Value Creation】KOEI TECMO's Four Competitive Advantages

1. IPs Available for Series, Collaborations, and Licensing-Out

• Multi-Layered Revenue Structure that Leverages IPs

  KOEI TECMO achieves sustainable growth through a "multi-layered revenue structure". By (1) Creation of new global IPs, (2) Series development of successful IP, (3) Collaboration between both our and other companies' IPs, and (4) IP Licensing-out, we have achieved sustainable, stable, and highly profitable growth in the competitive game industry.

　　　　　　　

• Two Different Unique IP Types

  IPs in KOEI TECMO's can be categorized into two types in line with their characteristics: "character IP" and "game system IP".
  
  The "character IP", such as the Romance of the Three Kingdoms and Atelier series, has compelling characters and worldviews at its core. These character IPs are not only being used in games, but also gaining new fan bases through their expansion across different media (media franchising), including animations, stage productions, and merchandise, thereby expanding revenue opportunities. Meanwhile, the "game system IP," represented by the Warriors and Hadou series, refers to the unique gaming experience itself. Our game system IPs are being actively utilized in collaborations with partners, generating new value for other companies' IPs and forming our unique business model.

  　　　　　　　

  • 2. Staff Who Embody Creativity & Business

    • Highly experienced management team and brand heads

      Our incredible teams have both the creativity to build new worlds and the business acumen to drive projects towards success. They form the bedrock of the KOEI TECMO Group's high profitability and sustained growth. Our highly-experienced management team and brand heads have built a culture where all employees consider every part of a project, from the planning stage to the profit review stage, all while delivering high-quality projects on time and under budget. In our rapidly-changing industry, our dual-skilled team culture is what makes the KOEI TECMO Group such a strong competitor.

    　　　　　　　

  • 3. Multilayered Quality Control that Sustains High Revenue

    • Strict control of quality, delivery, and budget

      From the planning stages to post-release, we conduct strict checks based on a management framework to ensure quality and control delivery and budget.

    • Quality assurance by specialist organizations

      Checks by KOEI TECMO QUALITY ASSURANCE is combined with those conducted by external partners to ensure quality from multiple perspectives.

      
      
      　　　　　　　

  • 4. KATANA ENGINE™ that Achieves Development Optimization

    KATANA ENGINE™ is a one-of-a-kind game engine that enables high-quality game prediction. This continuously-developed engine optimizes our development processes and addresses a diverse number of needs.

    
    

    • Faster Multi-Platform Development

      Developing for multiple platforms can be a time-consuming process, but with the KATANA ENGINE™, we can simultaneously develop for the varied needs of consoles, PCs, and mobile devices. And because this is all done in-house, we can optimize our development timelines and reduce marketing costs, avoiding the risks incurred by staggered schedules, so we can focus on polishing the quality of our products.

    • AI-Powered Boosts to Efficiency

      The KATANA ENGINE™ is equipped with AI technology to further optimize development processes and enable a broad range of creative expression. Our in-house AI trained on proprietary content can adjust game balance and generate automatic play logs, reducing developer workload. The KATANA ENGINE™ can also assist with CG animation, such as automatically generating facial expressions and converting live video to 3D animation.

    • Cross-Functional Deployment

      Any functions or AI tools created during the development of one project are reincorporated into the engine, allowing developers to reuse these tools on other projects in-house, boosting productivity and overall quality. This ongoing optimization creates an even stronger foundation for game development that balances creativity and efficiency.