- Creativity & Contribution
- Contribute to society through the creation of new value instilled within our products and services.
- Create the Best Content Available
- Provide the most emotionally-moving experiences to customers through the creation of superior content.
- Realize Continual Growth and Profitability
- Stabilize the management base and aim for continued growth.
- Improve Employee Welfare
- Become a vibrant and attractive company through the improvement of our business performance and employee welfare.
- Challenge New Business Areas
- Continue to find new ways of contributing to society.
- To Become the World's No. 1 Entertainment Content Provider
- Content Creation
- Develop creative entertainment content in various fields to increase the fanbase of Tecmo Koei products across a variety of age ranges.
- Content Expansion
- Expand our intellectual property across a wide range of different areas in order to increase our overall brand image and obtain new fans of our products.
- Global Logistics
- Proceed with the continued globalization of our overseas sales bases to obtain new overseas fans and increase profitability by reducing costs.
- Quality & Satisfaction
- Increase customer satisfaction by delivering products of the highest possible quality.